Remember, one of your most effective tools in marketing is message consistency. Reinforcing your message over and over and over again may seem boring to you, but your prospects will not see it that way. The best media options are a combination of two or more media, increasing your reach and frequency.
The following are other proven vehicles to create awareness and build drug and alcohol testing business in a typical market:
- Business Journal advertorials
- Rotary and Chamber of Commerce
- Sports, schools, college, after school, all leagues, high school
- School Boards
- Charity events
- PTA nights
- Local magazines Ads
- County Government
- Business, health and legal networking
- Speaking engagements
- Customer referrals
As the Marketing Plan comes from the Business Plan, so must a Public Relations Plan come from a strong Marketing Plan. Your Public Relations program should be planned, executed carefully, and measured to ensure success.
Back to Marketing Strategies.
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